Kevin Durant has just inked a lifetime deal with Nike!
The Phoenix Suns star announced the news on Boardroom, a media outlet he co-founded that focuses on entertainment, culture, and the business of sports. Durant, 34, has been with Nike since he was a rookie in 2007. He is the 3rd NBA player to land a lifetime deal following Michael Jordan and Lebron James.
“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership,” Durant said in a news release. “We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with this deal.”
Durant’s partnership with the company has led to him releasing 15 signature shoes. He is expected to release his 16th shoe this upcoming August. They have also collaborated with the Durant Family Foundation and his EYBL program, Team Durant, from a philanthropic standpoint. “The lifetime partnership will continue to include footwear, apparel, and a community and philanthropic collaboration focused on grassroots basketball,” according to the news release.
“As one of the best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years,” Nike EVP of global sports marketing John Slusher said. “We look forward to continuing to serve the next generation of athletes together.”
Kevin posted via Twitter saying,
“A true honor to be in the game for life with @Nike“
A true honor to be in the game for life with @Nike https://t.co/VNj1IJUVWG
— Kevin Durant (@KDTrey5) April 28, 2023
Durant has been in the NBA for 15 years and is a 13-time All-Star. He’s won two NBA championships and three Olympic gold medals as part of Team USA. Durant is also 13th on the NBA’s all-time scoring list. He is currently making his 12th appearance in the playoffs. With the Phoenix Suns, he will face the Denver Nuggets in Game 1 of the Western Conference Semifinals on Saturday night.
Congratulations Kevin!!
