Los Angeles rapper Indian Red Boy was fatally shot while on Instagram Live with a friend.

Red Boy, whose real name is Zerail Dijon Rivera, was allegedly shot during an ambush in the Hawthorne district of Los Angeles Thursday around 4 p.m.

The rapper was filming himself on social media from the front seat of his car when an unknown assailant walked up to the driver’s side window and opened fire multiple times.

“It appears to have been a walk-up shooting, and he appears to have been targeted,” said Lt. Ti Goetz of the Hawthorne Police Department, who added that Rivera “appears to be a gang member.”

His murder was caught on camera. Numerous followers across the internet have reported seeing the shocking video, where at least 12 gunshots can be heard firing at close-range.

Rivera can be seen struggling to speak while taking his last breaths.

Authorities speculated whether the shooting was motivated by widespread reports that the rapper had either disrespected or vandalized a mural of rapper Nipsey Hussle, who was shot to death in Los Angeles in March 2019.

The gunman who fled the scene remains at large, and police have not announced any other developments in the case since. The suspect cannot be seen in the footage.

Red boy was only 21-years old.