Master P is trying to expand his empire in the food industry. After the No Limit founder and CEO discovered that food brands such as Aunt Jemima and Uncle Ben weren’t ran by black business owners, he decided to fill in the gap.

Master P, real name Percy Miller, told CNN that his new line of “Uncle P’s Louisiana Seasoned” food products includes rice, beans, grits, pancake mix, syrup and oatmeal. A portion of the profits will go towards educating inner city kids and assisting elderly people in Black communities across the United States.

“When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn’t even feed our communities. With Uncle P, the more we make, the more we give. And the only way to give is by owning these products,” P said.

Master P said he would like to use this brand to build more job opportunities for the Black community and develop real estate in Black neighborhoods.

“If they made billions of dollars off Aunt Jemima and Uncle Ben, imagine how much we’ll make to give back to our own community. It’ll be us helping us without having to wait for the government. We can actually change the world.”

Uncle P’s products are currently available at grocery stores across the country.