Disney CEO Bob Iger has apologized to a California elementary school after it was charged $250 for showing the studio’s 2019 remake of “The Lion King” during a fundraiser event.
Our company @WaltDisneyCo apologizes to the Emerson Elementary School PTA and I will personally donate to their fund raising initiative.
— Robert Iger (@RobertIger) February 6, 2020
Emerson Elementary School in Berkeley was fined by licensing firm Movie Licensing USA for “illegally screening” the film at a “parent’s night out” fundraiser last November.
This caused an uproar with many parents, which prompted the CEO to immediately respond.
According to parents, the movie wasn’t illegally screened. It was actually purchased at Best Buy by one of the dad and the decided to show the film why the kids play in the auditorium. They didn’t realize their would be violations.
Thankfully, all is resolved but we still have to wonder — How did the licensing company find out the film was being shown?
