Bronny James Lands Nike Endorsement Deal
Bronny James, son of NBA star LeBron James, is 1 of 5 basketball players to sign a Nike endorsement deal.
The other four include a pair of college stars, Iowa’s Caitlin Clark and Stanford’s Haley Jones, as well as two more high school seniors: Dajuan “DJ” Wagner Jr. of Camden., N.J., and Judea “JuJu” Watkins, who plays for the Sierra Canyon girls’ team.
“Each athlete is recognized as a player who is paving the way for the next generation on and off the court,” Nike said.
Bronny, who just turned 18-years old over the weekend, is a senior at Sierra Canyon High School in Chatsworth, California.
In a statement Monday, Bronny James said, “For as long as I can remember, Nike’s been a part of my family.”
“Getting a chance to team up with them,” the 6-foot-2 guard continued, “and continue my family’s legacy both on the court and in the community is wild — it really means a lot to me.”
According to Nike, Bronny James wants to use the partnership with the apparel giant to “continue supporting the LeBron James Family Foundation and positively impacting communities that matter most to him.”
His father LeBron signed a lifetime deal with Nike in 2015 and recently opened the LeBron James Innovation Center at the Oregan headquarters location.
Terms of Nike’s NIL deals with Bronny James and the other four players were not disclosed Monday.
Bronny James will be eligible for the NBA draft in 2024, but it is unclear whether his skills will be pro-ready at that point. His 37-year-old father, set to enter a 20th NBA season, has indicated he wants to have Bronny as a teammate.
