With heavy hearts, the nonprofit community is mourning the loss of Shirley Raines, the beloved founder and CEO of Beauty 2 The Streetz, affectionately known to many as “Ms. Shirley.” A tireless advocate for people experiencing homelessness, Raines devoted her life to serving the most vulnerable and reminding the world that dignity is a human right—no matter a person’s circumstances or zip code. She was 58.
Raines, a mother of six, built Beauty 2 The Streetz into a lifeline for unhoused communities across Los Angeles, Las Vegas, and beyond. On Skid Row, one of the largest homeless communities in the country, she became known for providing meals, hygiene services, clothing, makeovers, and emotional support—along with something just as powerful: hope. Through her work and viral social media presence, she uplifted the overlooked and ensured that people living on the streets were seen, heard, and treated with compassion. She amassed more than 5.7 million followers on TikTok, where her videos regularly showcased acts of kindness and humanity.
Beauty 2 The Streetz confirmed her passing in a statement, writing:
“It is with profound sorrow and heavy hearts that Beauty 2 The Streetz announces the passing of our beloved CEO and founder, Shirley Raines, affectionately known to so many as Ms. Shirley. Ms. Shirley dedicated her life to serving others and made an immeasurable impact on homeless communities. We humbly ask that you keep Ms. Shirley’s family, loved ones, and the Beauty 2 The Streetz family in your prayers during this incredibly difficult time. Further information will be shared as it becomes available.”
According to her twin sister Sheila, Raines was found unresponsive at her home in Nevada during a wellness check Tuesday night. Sheila told TMZ that Shirley had been healthy and was not taking any medications.
Tributes have poured in from across the country, including a tearful message from Lizzo, who honored the countless lives Ms. Shirley touched—including her own. Raines’ extraordinary work earned her national recognition, including being named CNN Hero of the Year in 2021 and winning the NAACP Image Award for Outstanding Social Media Personality in 2025.
Shirley Raines leaves behind a powerful legacy of love, service, and unwavering compassion. Her impact will continue to live on through the people she helped, the communities she strengthened, and the organization she built.
Rest in Power, Ms. Shirley. You will never be forgotten.
