Snoop Dogg Appoints Wife Shonte Broadus As His Official Manager

Snoop Dogg is making some major moves in his career. After announcing that he’s taking on Executive Creative and Strategic Consultant role at Def Jams record label, he revealed that he’s appointing his wife Shante Broadus as his manager.

As a serial entrepreneur and philanthropist, Shante oversees Boss Lady Entertainment (BLE) and began her career by managing the early part of her husband, Calvin Cordozar Broadus Jr., aka Snoop Dogg’s career.

In her new role, Shante will bring her vast, multi-dimensional expertise to expand the rapper’s existing ventures, as well as cultivate and fortify all upcoming partnership deals across the cannabis, spirits, gaming, music, brand partnerships, touring, licensing and TV/film space. 

“Shante has been guiding my career behind the scenes from day one,” Snoop says. “She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her. I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together.”

“The industry at large is seeing a major shift in more representation of Black women in key executive roles. I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire,” said Shante. “I have been by Snoop’s side for over two decades, so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.”

Congratulations, Shante!