The city of Los Angeles will honor the legacy of late rapper, entrepreneur, and community activist Nipsey Hussle this Saturday by officially renaming a prominent South Los Angeles intersection in his memory.
The ceremony will take place at the intersection of Crenshaw Boulevard and Slauson Avenue, which will be formally designated as “Nipsey Hussle Square.” The location holds deep significance, as it sits directly in front of The Marathon Clothing, the apparel store Hussle founded and operated as part of his mission to invest in and uplift his neighborhood.
City officials, community leaders, family members, and supporters are expected to attend the unveiling ceremony, which will include remarks honoring Hussle’s contributions to music, entrepreneurship, and economic empowerment in South Los Angeles.
The street renaming represents one of the city’s most visible tributes to Hussle, who was widely respected not only for his Grammy-nominated music career but also for his commitment to community ownership, financial literacy, and neighborhood revitalization.
Hussle was tragically shot and killed outside his store on March 31, 2019, at the age of 33. In the years since his passing, his legacy has continued to inspire millions, particularly through his advocacy for local business development and generational wealth.
City leaders say the renaming ensures his influence will remain permanently woven into the fabric of the community he loved and worked to transform.
Saturday’s ceremony is expected to draw large crowds, with supporters gathering to celebrate his life, legacy, and lasting impact on Los Angeles.
The official unveiling of the Nipsey Hussle Square sign is scheduled for Saturday morning at Crenshaw Boulevard and Slauson Avenue.
The Marathon continues — in name and spirit.
