Lizzo Launching Shapewear Line Yitty

Grammy award-winning singer Lizzo is entering into the market of shapewear. She shared on Instagram that she is launching her line, Yitty.

Lizzo said in a press statement that she’s been wearing shapewear “for a long time” — as early as the fifth grade — but wants her line to be radically different than what she calls “sad, restrictive shapewear.”

“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough,” she said. “And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty.”

Yitty, which is backed by Fabletics, is promoting “self-love” and “radical inner confidence” through soft fabrics and silhouettes that can be worn as clothes or under them. The sizes ranges from 6X to XS. 

The line will launch online on April 12.

Yitty, named after her childhood nickname, will launch with three different lines: “Nearly Naked,” which features seamless garments; “Mesh Me,” a collection of mesh styles that can also be worn as outerwear; and “Major Label,” which focuses on everyday lifestyle pieces.

Lizzo hopes that Yitty will take an extra step, helping to change the way that women feel about their bodies.

“I decided to take on the challenge of allowing women to feel unapologetically good about themselves again,” she said.