Multi-platinum rapper and Detroit native Big Sean has taken on a newly expanded role with the Detroit Pistons, being named the franchise’s Creative Director of Global Experience, the team announced on World Basketball Day. In this elevated position, Sean will help shape the Pistons’ creative identity, community outreach efforts and global fan engagement. (The Source)
The announcement marks a significant deepening of Sean’s longtime partnership with the Pistons, which began years earlier when he first worked with the organization in a creative capacity and contributed to merchandise, special events, jersey designs and in-game experiences. (REVOLT)
In his new role, Sean will be central to expanding the Pistons’ cultural footprint both domestically and internationally, bridging basketball with music, fashion and art. A key initiative unveiled alongside his appointment is “Creatives Across Continents,” a global arts and design program that invites artists from around the world to create original works inspired by Detroit Basketball. Selected works will be featured in a collaborative retail collection set to launch in 2026. (REVOLT)
“It’s been an honor to serve the Pistons community, and stepping into this expanded role as Creative Director of Global Experience allows me to do it on an even bigger scale,” Sean said in a statement. “Detroit has always been rich with talent and culture, and my mission is to keep opening doors for creatives from the city while sharing that energy with the world.” (Rap-Up)
Pistons executives emphasized that Sean’s influence reflects the franchise’s commitment to rooting its brand in Detroit’s cultural heritage. Alicia Jeffreys, the team’s executive vice president and chief marketing officer, said his vision brings “authenticity, reach and imagination to how we connect with fans around the world.” (REVOLT)
The expanded role also includes involvement in community engagement efforts and future cultural partnerships with international events, as the Pistons look to broaden their global audience. More details on upcoming initiatives are expected in 2026, including projects tied to NBA All-Star Weekend and the team’s celebration of 313 Day—a nod to Detroit’s area code. (The Source)
For Big Sean, the role is a continuation of his efforts to spotlight Detroit’s creative community on the global stage, combining his influence in entertainment with a passion for his hometown and its culture. (The Source)
— Reporting by ChatGPT, compiled from multiple news sources.
