It’s official: Shedeur Sanders is already winning off the field before he’s even thrown a single NFL pass. According to apparel retailer Fanatics, the former Colorado Buffaloes quarterback and son of NFL legend Deion “Coach Prime” Sanders has the top-selling jersey among all players in the 2025 NFL rookie class.
Also, merchandise on his “2Legendary” site was marked “sold out” as of Wednesday morning.
And just like that, the Prime Time legacy continues—this time, in a new generation.
No. 1 in Sales, No. 1 in Hype
After a standout college career under the watchful eye (and coaching genius) of his father, Shedeur entered the 2025 NFL Draft surrounded by hype—and he lived up to every bit of it. Now, with fans flocking to scoop up his jersey, it’s clear that his brand is already translating in a big way at the professional level.
The highly intense and controversial draft selection had fans extremely invested in Shedeur’s NFL career, and they are ready to support him with the Cleveland Browns.
Whether you’re a die-hard fan of his new NFL team or just bought into the Sanders family aura, the numbers don’t lie: Shedeur’s jersey is flying off shelves faster than any other rookie in the league.
“He hasn’t even taken a snap yet, and I had to backorder his jersey,” one fan wrote on social media. “That’s how you know he’s him.”
Shedeur has not yet been issued a number. The jerseys will be made after that happens.
The Power of Prime DNA
Let’s be honest—being Deion Sanders’ son comes with pressure, but Shedeur has made it crystal clear he’s not just riding coattails. With a laser-sharp football IQ, NFL-ready poise, and a competitive edge sharpened in front of the cameras, Shedeur is showing the league he’s here to carve his own name in the history books.
Coach Prime couldn’t be prouder, posting to Instagram:
“My son has the #1 jersey in the NFL rookie class. We don’t chase, we attract. #TrustGod #PrimeTimePart2”
Mic. Drop.
NIL Trailblazer Turned NFL Star
Before he ever declared for the draft, Shedeur was already a brand unto himself—thanks in part to his dominant play, polished media presence, and business-savvy moves during the NIL era. From his flashy watches to his composed interviews, everything about him screams “future franchise QB.”
Now, as he enters the NFL, he’s bringing not just talent—but a massive fan base that stretches beyond football. His jersey sales are proof that fans see more than a quarterback—they see a movement.
Setting the Tone for a New Era
This isn’t just about jersey sales. It’s about cultural impact. About a young Black quarterback stepping into the league with legacy, leadership, and swagger—and doing it on his own terms.
Shedeur Sanders isn’t just another name on the draft board. He’s a symbol of what’s next in football: the merging of athletic excellence, generational influence, and full-throttle authenticity.
With the best-selling jersey among NFL rookies, Shedeur has already won over fans nationwide. Now, all that’s left is to light up the field.
And if history has taught us anything, it’s this: when a Sanders steps on the gridiron, it’s always Prime Time.
