Beyoncé is giving fans an intimate look at Jay-Z‘s dramatic hair transformation in a newly released video for her haircare brand, Cécred.
The video chronicles the rap mogul’s journey from his signature freeform locs to the full afro that sparked widespread conversation when he debuted the look during his performance at the Roots Picnic earlier this month. Narrated by Beyoncé herself, the behind-the-scenes footage showcases the lengthy and meticulous process required to safely detangle years of hair growth while preserving the health and integrity of Jay-Z’s natural hair.
According to the video, Jay-Z’s transformation was achieved using several Cécred products, including the brand’s Detangling Spray and conditioning treatments. Celebrity hairstylist Letisia “Lety” Ravelo, who worked on the process, previously revealed that detangling the rapper’s locs took nearly six days and required multiple containers of conditioner to maintain moisture and prevent breakage.
The footage offers fans a rare glimpse into the Carter family’s personal grooming routine while also highlighting the versatility of natural Black hair. Throughout the process, Jay-Z’s hair length and overall health were preserved, resulting in the large afro that quickly became one of the most talked-about celebrity style transformations of the year.
The release serves as another major promotional moment for Cécred, Beyoncé’s haircare brand launched in 2024. The company has increasingly showcased real-life hair journeys and protective-style takedowns, with Jay-Z’s transformation becoming one of its most high-profile examples to date.
Fans have flooded social media with reactions to the video, praising both the health of Jay-Z’s hair and the patience required to complete the transformation. Many were surprised to learn that his new afro was created by carefully combing out his locs rather than cutting them off, demonstrating the possibilities of proper hair care and maintenance.
With Beyoncé narrating every step of the process, the video not only offers an inside look at Jay-Z’s evolving style but also doubles as a powerful showcase for Cécred’s products and commitment to healthy hair care.
